Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these sites have their original design templates and have not done much to their sites to improve things over the years. With new devices, flat and responsive design, and a concentration on content marketing it is important that your first impression to the world retain those new visitors and retain the ones you have.
If you want to stay competitive, Matt said you need to take a “fresh” look at your site and keep upgrading, tweaking, improving the site and the user experience.
Watch the video and let us know how we can help you.
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