What is UX research?

More and more companies are beginning to recognize the importance of user-centered design and because of that, the demand for UX research is growing. User research (UX research) uses a variety of investigative methods to add context and insight to design processes. UX practitioners borrow many techniques from academics, scientists, market researchers, and others to ensure a unique design. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

Top five reasons to conduct user experience research.

  1. Protects you from designing the wrong product- Imagine creating something that nobody wants to use because you didn’t do your research. All your hard work, time, and money could possibly be wasted.
  2. Removes assumptions from the design process- you will have data to back up your design.
  3. Understands the user experience for new products, websites, mobile apps, and prototypes.
  4. Makes decisions through the product development process by testing various aspects of product designs.
  5. Discovers, optimizes and evaluates the genuine user experience.

UX research is critical because it keeps you from wasting time, money and effort designing the wrong product or solution. You will not want to make the mistake of thinking that you can test your app, website, or product yourself. An experienced UX researcher knows that the best person to test your product is the customer you created it for.